Surveys Overview

Carlisle Company conducts a variety of syndicated and client-specific dealership and end-customer surveys in the motor vehicle industry. Clients leverage our North American surveys and European surveys to assess such issues as customer attitudes, satisfaction, and price perceptions and sensitivities. Carlisle has conducted these surveys in over 25 countries and in over 20 languages.

Key benefits include:

Client Orientation: As the client, you have the final say on all survey content. You receive detailed cross-industry reporting of results and all your raw data and respondent comments. Should you choose, you have all the data necessary to do your own incremental analysis.

Confidentiality: We do not share the results of your surveys with the public. The surveys are not a beauty contest or an opportunity to generate press releases. All results, even including the name of the participating companies, are exclusively confidential.

Actionable Information: Working closely with you during the design stage, our surveys offer an unsurpassed level of detail, relevance and richness of content. The result is data, information, reports, and recommendations that don’t end up on shelves, but that you can act on.

Syndication and Customization: Our surveys offer the best of both worlds: an unrivaled cross-industry perspective (and lower costs) through syndication and participant-specific information that participants acquire by adding customized questions to explore areas of specific interest. Due to the syndicated and confidential nature of our surveys, each participating company has complete visibility to every OEM’s scores (with attribution). This allows participants to understand who is best-in-class (BIC) on an issue-by-issue basis, as well as to gauge their own gap within industry BIC performance.

Statistical Relevance: Carlisle has developed a best-in-class process to generate extraordinarily high response rates. Most of our syndicated surveys average at or above 50% response rates, with some participating OEMs achieving 80%+ response rates.

To learn more about our surveys or how to join please contact us.

 

Top ↑

 
Carlisle & Company Blog
 

Parts Availability, Lost Sales, Purchase Loyalty, CSI and the Choices Customers Make … And the Magnificent 7 - Our industry really focuses on a few precious metrics to gauge how well we are doing in the area of parts sales. Facing fill tells us if the stuff is available at the shipping warehouse. System fill tells us if the stuff is available in the network for the dealer order. Repair Order Fill is all about how much stuff is available at the dealer for the repair order. Lost sales rates tell us how much we didn’t sell when we coulda. Dealer purchase loyalty measures how much stuff dealers buy from the OEM. Read more...

 
Spotlight
 

Carlisle Employee Aids Orphans in Bolivia - In November, one of our employees, Samuel Frank, traveled to Cochabamba, Bolivia. Samuel volunteered for three weeks for the International Orphanage Union (IOU). Read more...

 
Inside Carlisle
 

Carlisle & Company launches Non-Profit Sabbatical Program - Carlisle is excited to announce the launch of the Carlisle Non-Profit Sabbatical Program. Inspired by employee Samuel Frank’s project in Bolivia last year with the International Orphanage Union. Read more...

Interested In Joining Our Firm? - Carlisle & Company is now recruiting outstanding candidates for our Associate position. Learn more...