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 Carlisle
Company conducts a variety of syndicated and client-specific dealership and
end-customer surveys in the motor vehicle industry. Clients leverage our North
American surveys and European surveys
to assess such issues as customer attitudes, satisfaction, and price perceptions
and sensitivities. Carlisle has conducted these surveys in over 25 countries
and in over 20 languages.
Key benefits include:
Client Orientation: As the client, you have the final say
on all survey content. You receive detailed cross-industry reporting of results
and all your raw data and respondent comments. Should you choose, you have all
the data necessary to do your own incremental analysis.
Confidentiality: We do not share the results of your surveys
with the public. The surveys are not a beauty contest or an opportunity to generate
press releases. All results, even including the name of the participating companies,
are exclusively confidential.
Actionable Information: Working closely with you during the
design stage, our surveys offer an unsurpassed level of detail, relevance and
richness of content. The result is data, information, reports, and recommendations
that don’t end up on shelves, but that you can act on.
Syndication and Customization: Our surveys offer the best
of both worlds: an unrivaled cross-industry perspective (and lower costs) through
syndication and participant-specific information that participants acquire by
adding customized questions to explore areas of specific interest. Due to the
syndicated and confidential nature of our surveys, each participating company
has complete visibility to every OEM’s scores (with attribution). This
allows participants to understand who is best-in-class (BIC) on an issue-by-issue
basis, as well as to gauge their own gap within industry BIC performance.
Statistical Relevance: Carlisle has developed a best-in-class
process to generate extraordinarily high response rates. Most of our syndicated
surveys average at or above 50% response rates, with some participating OEMs
achieving 80%+ response rates.
To learn more about our surveys or how to join please contact
us.
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